Writing

    Articles on Product-Market Fit and Growth

    I write about finding must-have customer value, building growth systems, and learning what works through experimentation.

    Product-Market Fit

    Is Product/Market Fit Hiding in Your User Base?

    Why a strong PMF survey score is not enough on its own, and how retention, activation, and customer segments help reveal where real fit exists.

    Read on Substack
    Growth Systems

    Why Systems Thinking Matters for Startup Growth

    Start by understanding how the product creates value and how the parts of the growth engine work together, before deciding what to change.

    Read on Substack
    Scaling

    Why PMF Alone Won't Make You a Breakout Success

    Why the business model, customer segment, and acquisition channels also need to fit before a startup can scale.

    Read on Substack
    Retention

    High PMF Score, but Low Retention? Fixing the Hidden Problem

    What to investigate when a strong PMF survey score is not matched by customer retention.

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    Go-to-Market

    Go-to-Market Milestones: A Roadmap for Scaling Your Startup

    Key decisions to work through after early PMF validation and before scaling.

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    AI

    The Startup Game Is About to Change Forever: How AI-Generated Code Will Reshape Everything

    How AI-generated code could change the way startups build and test products.

    Read on Substack