Book & Resources
Read Hacking Growth and explore practical articles about product-market fit and building a growth process.
Hacking Growth
Morgan Brown and I wrote Hacking Growth to explain how companies can build a repeatable process for growth. Over 800,000 copies have been sold worldwide.
It covers how to find the biggest growth opportunities and test ideas using data rather than guesswork.
Translated into
16 languages
What You'll Learn
Key concepts and frameworks from "Hacking Growth"
The Growth Hacking Process
How to set up a cross-functional growth team and run regular experiments.
- ✓Cross-functional growth teams
- ✓High-tempo testing methodology
- ✓Data-driven prioritization
Acquisition Strategies
How to find acquisition channels that fit your product and the customers you want to reach.
- ✓Viral and referral mechanics
- ✓Content and SEO strategies
- ✓Paid acquisition optimization
Retention & Monetization
How to use cohort analysis and customer insights to improve retention and monetization.
- ✓Behavioral analysis & cohorts
- ✓Engagement loop optimization
- ✓Revenue optimization strategies
Articles & Resources
A few articles about product-market fit, AI, and getting ready to scale.
Is Product/Market Fit Hiding in Your User Base?
A 40%+ PMF survey score is a useful signal, not proof by itself. Here's how retention cohorts, survey bias, customer segments, and activation can reveal where fit exists.
Read articleWhy Systems Thinking Matters for Startup Growth
How I build a working model of a startup's growth engine before deciding what to change, from customer value and activation to team alignment and experimentation.
Read articleThe Startup Game Is About to Change Forever: How AI-Generated Code Will Reshape Everything
What AI-generated code could change about how startups are built.
Read articleWhy PMF Alone Won't Make You a Breakout Success
The Key to Scaling: Aligning Your Business Model, Channels, and Target Customers
Read articleHigh PMF Score, but Low Retention? Fixing the Hidden Problem
A strong PMF score does not always mean strong retention. Here is what to investigate before scaling.
Read articleGo-to-Market Milestones: A Roadmap for Scaling Your Startup
Key decisions to work through after early PMF validation and before scaling.
Read guideWant to Put These Ideas to Work?
If you want to apply these ideas to your own company, we can talk about a workshop or fractional growth role.